Since users dont know which swipe will bring the “reward” of a match, Tinder uses a variable ratio reward schedule, which means that potential matches will be randomly dispersed. Tinder feeds this addiction with brutal efficacy. Thats why its so addictive.

Why is hinge so addictive?

Looking for love can become addictive. While dating apps such as Tinder, Hinge and Bumble were developed to help people find each other, researchers from Ohio State University have found that singles suffering from loneliness and social anxiety are more likely to start compulsively using such apps.