Research has shown that men tend to rate physical attractiveness as more critical in a potential mate than women do, on average. Some research has shown that women tend to say they value qualities like ambition, industriousness, friendliness, and kindness more than physical appearance.

Is physical attraction most important?

Wandering hearts. Physical attraction is an extremely important part of any relationship, but without it we can find our eyes and our hearts wandering. As much as we might love someone, we have needs that must be met.