Baby boomers spend most of their time on YouTube and the Facebook Feed. Gen Z, Millennials, and Gen X selected YouTube as the platform they rely on when making purchase decisions.

What social media do baby boomers use most?

Data shows that boomers are active on social media, spending around one hour 48 minutes a day browsing Facebook and Instagram. They are 19% more likely to share content than any other generation, and 58% more likely than millennials to click through to a brands website from a social media post.